Sr Coordinator, CRM
New York City, NY
Full Time
Marketing
Entry Level
COMPANY OVERVIEW
Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a Sr Coordinator, CRM to come join our New York based headquarters.
POSITION OVERVIEW
We are seeking a Sr Coordinator, CRM to support multi-channel retention efforts. This individual will report to the Sr Director of Performance Marketing and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in Email and SMS Marketing.
PRIMARY RESPONSIBILITIES
QUALIFICATIONS, SKILLS, & EXPERIENCE
#LI-DNI
Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a Sr Coordinator, CRM to come join our New York based headquarters.
POSITION OVERVIEW
We are seeking a Sr Coordinator, CRM to support multi-channel retention efforts. This individual will report to the Sr Director of Performance Marketing and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in Email and SMS Marketing.
PRIMARY RESPONSIBILITIES
- Support daily operations of the CRM program, including but not limited to developing CRM marketing briefs, QA of all Email/SMS campaigns, and analysis and optimization of key business metrics within retention channels
- Build content daily within Klaviyo and Attentive, as provided by the creative team, making shifts based on learnings and/or business trends.
- Report weekly on program performance, including identifying top and bottom performing content, list growth and health, overall program trends.
- Continuously optimize segmentation strategy to elevate the customer experience, and maintain optimal engagement and deliverability
- Optimize sign-up units to maximize capture rate and customer acquisition
- Maintain triggered flows based on promotional calendar and seasonality
- Assist in the development, execution, and evaluation of A/B testing across channels to develop best practices playbook
- Continuously monitor and report on the competitive landscape with a focus on the retention marketing and CRM space
- Work with the paid team to align retention content and messaging across channels
QUALIFICATIONS, SKILLS, & EXPERIENCE
- Bachelor’s Degree in Marketing, Communications, or related field
- 2-4 years’ experience in CRM marketing (Email + SMS); Klaviyo and Attentive experience strongly preferred
- Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation
- Experience with Figma strongly preferred
- Strong attention to detail, self-motivation and ability to work collaboratively
- Exceptionally strong written, verbal and interpersonal communication
- Proven ability to multitask in a fast-paced environment
- Ability to be on-site in our HQ Office in Lower Manhattan 3 days per week (Tuesdays, Wednesdays, and Thursdays)
- Demonstrated alignment with Tommy John core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
#LI-DNI
Apply for this position
Required*