POSITION OVERVIEW

PRIMARY RESPONSIBILITIES

• Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
• Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
• Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
• Develop concise copy for product hang tags, packaging, launches, and product education.
• Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
• Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
• Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.

QUALIFICATIONS, SKILLS, & EXPERIENCE

• 2–3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business
• A portfolio showing strong digital, product and marketing copy across several channels
• Ability to make product information simple, compelling and commercially relevant.
• Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback
• Collaborative, practical and low-ego working style

HOW SUCCESS WILL BE MEASURED

• Clear, accurate copy that helps consumers understand the product and take action.
• Consistent product stories across marketing, Site, hang tags and packaging.
• Reliable, on-time execution with fewer revision cycles.
• Strong partnership across Marketing, Site, Product, and Creative.